The myth of “Doing”: why Jobs and Ferrari don’t just do for the sake of doing
Doing for the sake of doing. That Italian culture where if you don’t do immediately you’re lazy, useless, lost in chatter. But Steve Jobs didn’t solder iPhones. Enzo Ferrari didn’t assemble engines. Toto Wolff doesn’t change tires in the pit. They allowed the brain to work before doing. Systematic approach: hours thinking about design of a detail, then a 2-hour meeting that changes the entire product. You don’t need to be Jobs to apply this. Stop 10 minutes before the event and think about table organization. The mechanism is identical on a small scale. Systematic approach isn’t for the unreachable. It’s for anyone who wants to do well, not just a lot.
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